Press Releases

HP Explores AI and Future of Work and Play at Amplify Retail Forum

Industry leaders convene to discuss retail growth strategies in 2024 and beyond

June 3, 2024

 

News Highlights

  • HP welcomes >500 Retail Partners for two-day interactive event
  • Features executive keynotes from across HP leadership bench and key alliance partners
  • Latest cutting-edge innovation to be displayed in an immersive Store-in-Store experience

 

BARCELONA, June 3, 2024 – On June 4 – 5 2024, HP Inc. (NYSE: HPQ) will host its HP Amplify™ Retail Forum in Barcelona. The theme, Future Ready – United We Win, will explore the convergence of hybrid systems and generative artificial intelligence (AI) in powering the future of work and play. With a myriad of opportunities to drive long-term, sustained partner growth, the Forum will also display new products and solutions in an immersive retail environment.

"Retail partners play a pivotal role in our Future Ready strategy and paving the path for sustained growth," stated Kobi Elbaz, HP SVP and General Manager, Global Channel, Sales Innovation and Operations. "At this week's HP Amplify Retail Forum, we look forward to exploring the countless opportunities that lie ahead to drive our collective business forward, enabled by HP’s innovative solutions powered by AI."

 

Powerful Products and Solutions

HP is dedicated to delivering cutting-edge products and solutions tailored for the AI and hybrid powered world. To usher in a new era of personalized computing, gaming, and creation, HP offers an innovative portfolio of personal computers (PCs) and accessories that reimagine how customers live and work with technology.

HP recently unveiled the world’s most powerful ultra-mobile next-gen AI PCs1, including the HP OmniBook X AI PC. This next-gen AI PC unlocks capabilities beyond traditional consumer PCs, running AI locally on the device for maximum performance, efficiency, and privacy with longer battery life2 than ever before. The HP OmniBook X AI PC is designed and engineered around the Snapdragon® X Elite processor3 and its dedicated Neural Processing Unit (NPU)4, capable of 45 trillion operations per second (TOPS) to run language models and generative AI locally on the device.

Recognized as an industry leading partner for gaming, HP offers OMEN and HyperX innovations that empower users to enjoy personalized play experiences. Furthermore, HP boasts the world's most secure PC5 and Print6 portfolios including the world's first business PCs to protect firmware against quantum computer hacks.7

Combined with smarter devices from HP and Poly, HP is committed to delivering customer-centric solutions that cater to individual needs, offering the right products at the right cost, precisely when customers want them.

 

Commitment to Sustainability

HP aims to become the World's Most Sustainable and Just Technology Company by leading with purpose in areas such as Climate Action, Human Rights, and Digital Equity. With over 115 industry awards and certifications, HP is recognized as a leader in Sustainable Impact.

HP prioritizes circularity and sustainability in product design, development, and deployment, using more recycled and renewable materials, practicing responsible chemistry, and improving product repairability, reusability, longevity, and recyclability. By the end of 2024, all premium PC packaging is expected to be 100 percent plastic-free, and 100 percent compostable by 2025.

 

Future Ready Retail

At the HP Amplify Retail Forum, attendees will experience HP's Store-in-Store exhibition. This retail format will display HP products and services within an engaging onsite retail environment, providing a firsthand demonstration of how these solutions can enhance the shopping experience and drive sales.

HP is committed to adopting an omnichannel strategy that focuses on creating exceptional customer experiences to maximize the effectiveness of the shopper journey. By investing in this approach, HP aims to attract more customers both online and in retail, ultimately driving higher foot traffic and sales.

 

About HP Amplify

HP Amplify™ represents the first global partner program optimized to drive dynamic partner growth and deliver consistent end customer experiences and outcomes. It delivers a simplified and easy-to-navigate global structure, which rewards partners based on three pillars: performance, collaboration, and capabilities. Since the launch of HP Amplify, HP has expanded the program with Amplify Data Insights, Amplify Retail, Amplify Online, and Amplify Impact.

 

About HP

HP Inc. is a global technology leader and creator of solutions that enable people to bring their ideas to life and connect to the things that matter most. Operating in more than 170 countries, HP delivers a wide range of innovative and sustainable devices, services and subscriptions for personal computing, printing, 3D printing, hybrid work, gaming, and more. For more information, please visit http://www.hp.com.

Media Contacts

HP Media Relations
hp.com/go/newsroom
Disclaimer

©Copyright 2024 HP Development Company, L.P. The information contained herein is subject to change without notice. The only warranties for HP products and services are set forth in the expresswarranty statements accompanying such products and services. Nothing herein should be construed as constituting an additional warranty. HP shall not be liable for technical or editorial errors or omissions contained herein.

 

1 World’s most powerful ultra mobile next gen AI PCs for EliteBook Ultra Gq1 and OmniBook X AI PC is based on HP's internal analysis of next-gen AI PCs with a 40-60 TOPS NPU, under 2kg, with a display size less than 15” measured diagonally as of May 2024. Most powerful based on processor, memory, power supply, graphics.

2 Battery life claim for EliteBook Ultra Gq1 and OmniBook X AI PC is based on HP's internal analysis of next-gen AI PCs with a 40-60 TOPS NPU, Qualcomm® Snapdragon® X Elite Platform 12 core CPU, 16GB LPDDR5x 8400, 512GB NVMe SSD as of May 2024.  Battery life tested by HP using continuous local video playback, 2.2k (2240 x 1400) resolution, 200 nits brightness, system audio level as image default, player audio level at 100%, played full-screen from local storage, headphone attached or through speaker (if no audio jack port), wireless on but not connected. Actual battery life will vary depending on configuration and maximum capacity will naturally decrease with time and usage.

3 Multicore is designed to improve performance of certain software products. Not all customers or software applications will necessarily benefit from use of this technology. Performance and clock frequency will vary depending on application workload and your hardware and software configurations. Qualcomm’s numbering is not a measurement of clock speed.

4 Features and software that require a NPU may require software purchase, subscription or enablement by a software or platform provider, and third party software may have specific configuration or compatibility requirements. Performance varies by use, configuration, and other factors.

5 Based on HP’s unique and comprehensive security capabilities at no additional cost among vendors on HP Elite PCs with Windows and 8th Gen and higher Intel® processors or AMD Ryzen™ 4000 processors and higher; HP ProDesk 600 G6 with Intel® 10th Gen and higher processors; and HP ProBook 600 with AMD Ryzen™ 4000 or Intel® 11th Gen processors and higher. Excluding HP Elite Chromebooks, HP EliteBook 365 Aero G11 and HP EliteBook Ultra G1q.

6 HP’s most advanced embedded security features are available on HP Managed and Enterprise devices with HP FutureSmart firmware 4.5 or above. Claim based on HP review of published features as of February 2023 of competitive in-class printers. Only HP offers a combination of security features to automatically detect, stop, and recover from attacks with a self-healing reboot, in alignment with NIST SP 800-193 guidelines for device cyber resiliency. For a list of compatible products, visit hp.com/go/PrintersThatProtect. For more information, visit hp.com/go/PrinterSecurityClaims.

7 Based on HP’s internal analysis of business PCs with preinstalled encryption, authentication, malware protection, BIOS-level protection and passing MIL-STD testing, finding that no other in-class PC implements a quantum-resistant cryptographic scheme to protect the integrity of UEFI BIOS firmware as of April 2024. Available on select HP commercial PCs.